At GameTap I produced weekly "game alert" E-mails, utilizing our production and design teams to message relevant news in a simple, attractive way. Two examples are below. Unfortunately I did not retain most source files, so additional examples in the form of forwarded E-mails are available by request only.
In 2008 I launched GameTap's official corporate blog, located at GameTapBlog.com. Daily posts highlighted events and announcements at GameTap, web links of interest to our subscribers, and external news related to our game catalog. The blog was developed in order to attract media coverage with a central news "hub," and was a resounding success, with most outlets citing its posts when reporting on GameTap. Example posts below. Please ignore any formatting inconsistencies; the site has undergone a redesign since my departure, and the legacy posts have not been revised.
After the departure of GameTap's dedicated PR specialist, I took over the role of alerting the media on relevant news, writing press releases, and coordinating interviews and op-ed features. For reasons of confidentiality, examples are available by request only.